//VeChain Foundation Lands $100 Million UFC Marketing Deal
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VeChain Foundation Lands $100 Million UFC Marketing Deal

The VeChain Foundation, a leading enterprise-grade L1 smart contract platform and the Ultimate Fighting Championship (UFC), have announced a multi-year marketing collaboration. According to both partners, this deal is “first of its kind” and is aimed at “breaking market grounds” for the mixed martial arts organization and the blockchain-based company. With this deal, the VeChain Foundation will have an “unprecedented level of integration into key UFC assets.” Some aspects where the influence of VeChain will be visible include broadcast features, live events, in-arena promotion, and original contents reserved for UFC distribution alone.

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